Paramount Group of Hotels has launched a brand new booker's incentive scheme to local companies in the vicinity of its 20 four and five-star properties throughout the UK.

Explains Liz Howefor Paramount: "We want to target local accommodation and conference bookers with a view to building loyalty to the Paramount hotel nearest to them.

"As well as a good range of UK destinations, there areover 170 conference and meeting rooms across the Paramount group that can hold up to 600-theatre style. In addition, a Paramount property typically has over 100 bedrooms. So whatever our customers' need - annual sales conference, off-site meeting, a Christmas party or luxury accommodation - we can help.

Concludes Liz: "The Paramount Booker's Club works on a points system. For example, bookers will gain one point for every confirmed bed night they book or one point for every £250 of day-delegate or 24-hour event business. Points can be redeemed for rewards such as breaks at any Paramount hotel, a year's membership the Bodysense Health & Leisure Clubs or even a Christmas party for their colleagues!".